In recent years, the development of the game animation industry is hot, many excellent game enterprises and pan entertainment content manufacturers have emerged, the rapid development of intelligent entertainment hardware, the game industry has become an important global cultural entertainment industry. According to the survey, China's game market revenue exceeds that of the United States, becoming the world's largest game market. It is worth noting that at present, China has the largest number of game players in the world, reaching 600 million, spending more on games than the United States and Europe, and will maintain a high-speed growth.

With the rapid growth of China's fan base and the maturity of the business model, the game industry has become a huge magnet, which has driven the development of domestic and foreign game content research and development, as well as hardware host, game peripherals, game live broadcast and other series industries. Recently, the information center of China Association of culture and entertainment industry and China Entertainment think tank released the 2017 China game industry development report, which shows that in 2017, the overall business income of China's game industry is about 218.96 billion yuan, of which online games contribute the most to the industry's business income, about 2011 billion yuan. At the same time, domestic game machines, game amusement machines and VR games have achieved rapid growth.

In addition, international game hardware suppliers also hope to tap the huge market potential of China. For famous international brands such as Logitech and Leisha, the enthusiasm of Chinese people for E-sports is a good opportunity for them to show their game peripherals in front of millions of Chinese players. Logitech now regards China as the main market for its G-Series game peripherals, while leisnake actively sponsors Edward gaming, China's top hero league team.

In the future, the scale of the game market will continue to grow. With the maturity of the mobile game market and the upgrading of the consumption concept of game users, the game market has a huge potential. High quality content and extreme game experience will become the common goal pursued by the majority of players, game developers and agents. The new portable intelligent terminal and Ai Ai Ai Ai field represented by VR and Ar are becoming more and more popular To customers at home and abroad. As the center of science and technology innovation, culture, information and entertainment industry in China and the world, and the largest consumer market in China, Beijing's talent, technology, industry, capital and other environments are superior to those in other regions, and it is an important development town of the game industry. The S7 finals of this year's heavyweight event "hero League" settled in Beijing. During the finals, the bird's Nest National Stadium, which accommodates 100000 people, was hard to get a vote, proving once again that Beijing has become a global game industry resort that cannot be ignored.

On this grand occasion, the 3E · 2018 Beijing International Consumer Electronics Expo will be jointly hosted by Zhenwei exhibition, China Association for the promotion of international science and technology and International Alliance for artificial intelligence development and innovation. The Expo will be held in Beijing National Convention Center from July 7 to 9, 2018. This conference highlights the unique charm of cross-border integration of digital entertainment, and holographic perspective of the second dimension of global games, film and television, online literature and animation With the latest development of the main digital entertainment field, the new technology trend of digital entertainment games, China's digital entertainment game industry policies and market prospects are presented in a panoramic way, so that people in the global digital entertainment industry can reap the full ecological development opportunities of China's digital entertainment industry in the global integration environment.

To learn the latest industrial trends and find more business opportunities and cooperation, 3e · 2018 Beijing International Consumer Electronics Expo will strive to build an efficient platform to provide all parties with the best quality resources. Now the exhibition recruitment work of the Expo has been launched in an all-round way. Here, we sincerely invite enterprises at home and abroad to participate in the grand event and jointly witness the brilliance of China's game industry with 3E!